Brand Overview

"Production that Moves People"

Paradigm Productions Group represents innovation, creativity, and professional excellence in event production. Our brand identity reflects these core values through modern design, consistent messaging, and strategic visual communication that moves people both emotionally and physically.

Our capabilities span the full event production lifecycle - from audio/visual and lighting to creative direction, stage management, rentals, and branding. Every tool, every touchpoint, all under one roof. These guidelines ensure that every interaction with our brand maintains the same level of quality and consistency, whether it's a business card, website, or large-scale presentation.

Logo Usage

Our logo is the cornerstone of our brand identity. Use these guidelines to ensure proper application across all media.

Paradigm Productions Group Primary Logo
Primary Logo
Use on light backgrounds and white/neutral surfaces
Paradigm Productions Group Reverse Logo
Reverse Logo
Use on dark backgrounds and colored surfaces
Paradigm Productions Group White Reverse Logo
White Reverse Logo
Use on dark backgrounds when white logo is preferred
Paradigm Productions Group Monochrome Logo
Monochrome Version
Use when color reproduction is limited
Paradigm Productions Group Icon
Icon Only
Use for small spaces and social media profiles

Logo Don'ts

  • Don't stretch or distort the logo
  • Don't change the colors or modify elements
  • Don't place on busy backgrounds that reduce legibility
  • Don't use outdated versions of the logo
  • Maintain minimum clear space of half the logo height on all sides

Color Palette

Our color palette reflects innovation and professionalism. Use these colors consistently across all brand materials.

Paradigm Blue
HEX: #3FCBFF
RGB: 63, 203, 255
CMYK: 75, 20, 0, 0
Deep Purple
HEX: #1F1633
RGB: 31, 22, 51
CMYK: 80, 90, 40, 30
Bright Blue
HEX: #2DB8E8
RGB: 45, 184, 232
CMYK: 80, 20, 0, 0
Pure White
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Dark Purple
HEX: #2A1B4D
RGB: 42, 27, 77
CMYK: 85, 95, 30, 20
Deep Magenta
HEX: #3F105E
RGB: 63, 16, 94
CMYK: 80, 95, 25, 10
Light Gray
HEX: #F5F5F5
RGB: 245, 245, 245
CMYK: 3, 2, 2, 0

Typography

Typography plays a crucial role in our brand communication. Use Manrope for all brand materials to ensure consistency.

Manrope - Primary Font

Heading 1 - Bold 700

Heading 2 - Semibold 600

Heading 3 - Medium 500

Body text - Regular 400. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Small text - Light 300. Additional information and captions.

Typography Guidelines

  • Headings: Use Manrope Bold (700) or Semibold (600)
  • Body Text: Use Manrope Regular (400) with 1.6 line height
  • Captions: Use Manrope Light (300) at smaller sizes
  • Hierarchy: Maintain clear size relationships between text elements
  • Contrast: Ensure sufficient contrast for readability

Quick Reference Guide

Primary Blue
#3FCBFF
Deep Purple
#1F1633
Primary Font
Manrope
Border Radius
16px / 8px
Line Height
1.6
Logo Clear Space
0.5x logo height

Download Brand Assets

Access all brand assets in various formats for different use cases. Always use the most current versions.

📋
Brand Guidelines PDF
Download PDF
🎨
Logo Package
Download ZIP
🎭
Color Swatches
Download ASE
📝
Typography Kit
Download ZIP